Personal Branding is No Longer Optional

If you’re an entrepreneur, people have already formed an opinion about you and your business. Whether you’ve intentionally worked on building your brand or not.

The marketplace is crowded and people are scrolling by and judging what they see, faster than ever. Personal branding is what makes YOU memorable, and will help you stand out in your industry.

The goal is for your image and brand identity to convey your authentic mission, values, personality and how you help your customers.

What is Personal Branding?

Personal branding is the process of being consistent and intentional with how you present yourself, so that you build trust with your potential customers and they have a good understanding of what your TRULY stand for.

People respond to other people, not buildings or logos or websites. When you’re pitching your product or service, whether online or in-person, you’re really marketing yourself!

Why Personal Branding Matters for Entrepreneurs

When someone sees your profile picture on LinkedIn or another social media site, they’re forming a first impression. The viewer wants to know more about who’s behind the business. What’s their story? Motivation? Do I have anything in common with them?

With so much technology these days, people are craving Realness and connection. Showing your face (the face behind the business) and other aspects of your business, builds trust and understanding. (that’s where personal branding photography comes in)

You can create a message that YOU want to define your brand. Your photos and messaging should work together.

When you have a cohesive brand presence, you appear more credible and professional and more opportunities may come your way.

Your brand images are often the first impression potential customers receive. That’s why personal branding photography is really an investment in your business!

Strategic and intentional brand images are relatable and create connecting points with your potential customers. They share YOUR story and what’s important to you.

What Makes a Strong Brand Photo?

• It conveys your brand’s personality. Ex: playful and fun or dark and edgy. It helps to create an emotional connection with your audience.

• The photo can include your brand colors (in props, outfits, accessories)

• The location should be in alignment with your brand.

• Brand photos should look like they belong together

Your personal brand is your reputation. Personal branding photography helps you to define your brand in the way that you want to. You’re able to show the world exactly who you are and what you stand for.

If you’re tired of blending in and you’re ready for some impactful brand images to help define YOUR brand, you can learn more about the process HERE.