How Brand Photography Influences the Purchasing Journey of a Potential Client
Before an online visitor to your website or social media feed will purchase from you, or sign up for one of your services/classes, they first need:
To KNOW, LIKE AND TRUST YOU
To know you exist (be aware of your business).
Like what learn about you/your biz
Trust that they’ll be in good hands working with you
As a Cape Cod/Plymouth coach, consultant, realtor, or service-based entrepreneur it’s important to establish all of these factors, in order to help potential clients feel comfortable reaching out. When all of these are in place, you’re establishing a strong personal brand.
Personal branding images can help to speed up this process!
VISIBILITY=(KNOW)
When you have a gallery of professional on-brand photographs, it makes consistent content creation easier. You’re able to add strategic brand images everywhere your ideal client/customer might be:
Social media channels, blog posts, newsletters, marketing materials.
Every time a viewer sees your face, you’re becoming more familiar to them. People rarely buy from strangers. It’s easier for them to buy from people they feel connected to.
The goal is clear communication paired with photos showing who you are, what you do, and how you can help your ideal clients.
2. RELATABILITY=(LIKE)
Once people know you exist, next they need to feel a connection.
LIFESTYLE BRANDING PHOTOS are great for showing your personality and likes. (Are you a pet lover? Coffee drinker? Beach enthusiast? Book reader?) If a potential client has a similar interest, it helps to begin that connection process.
Being truly authentic about your own values and quirks will help to attract YOUR people:)
3. CREDIBILITY = (TRUST)
You can be showing up consistently online, but if the viewer isn’t convinced you’ll deliver the results, or they’ll be safe working with you, they won’t purchase.
YOU IN ACTION PHOTOS - Photographs of you confidently doing what you do, helps to establish some authority. Also, sharing behind the scenes photos helps to answer questions potential clients may have about how it’d be to work with you.
Testimonials with photos of your clients, also help.
Professional brand photos also improve the perception of your brand. It shows that you care enough about your business to invest in a cohesive visual online presence.
If you’d like to discuss how brand photos can help with marketing YOUR business, please reach out on the contact page! I look forward to chatting with you:)